Aurora | Alexis Choi

AURORA

APR 2026

RISD Typography II

Branding, Design System, Festival Design

Adobe Illustrator, Photoshop & After Effects

How can typography function as a generative tool to create a flexible visual system that produces variation while maintaining a coherent identity and voice?

AURORA is a large-scale pop festivalheld in Los Angeles, CA. This rebranding project
spans stage graphics, festival posters and booklets, and
ticket design. The focus was on developing a cohesive visual system that remains
strong and recognizable across multiple applications, using a defined palette,
shapes, and outlined forms to
create a unified identity.

AURORA is a large-scale pop festivalheld in Los Angeles, CA. This rebranding project spans stage graphics, festival posters and booklets, and
ticket design. The focus was on developing a cohesive visual system that remains strong and recognizable across multiple applications, using a defined palette, shapes, and outlined forms to
create a unified identity.

AURORA is a large-scale pop festivalheld in Los Angeles, CA. This rebranding project spans stage graphics, festival posters and booklets, and ticket design. The focus was on developing a cohesive visual system that remains strong and recognizable across multiple applications, using a defined palette, shapes, and outlined forms to
create a unified identity.

AURORA is a large-scale pop festival held in Los Angeles, CA. This rebranding project
spans stage graphics, festival posters and booklets, and ticket design. The focus was on developing a cohesive visual system that remains strong and recognizable across multiple applications, using a defined palette, shapes, and outlined forms to
create a unified identity.