Summer Madness★ Alexis Choi
Summer Madness
SEP 2026
RISD Typography III
Motion Graphics
Adobe Photoshop & Adobe After Effects
How can sound be translated into moving visual language? How can color, shape, texture, scale, rhythm, and movement work together to visually express sound?
AURORA is a large-scale pop festivalheld in Los Angeles, CA. This rebranding project
spans stage graphics, festival posters and booklets, and
ticket design. The focus was on developing a cohesive visual system that remains
strong and recognizable across multiple applications, using a defined palette,
shapes, and outlined forms to
create a unified identity.
AURORA is a large-scale pop festivalheld in Los Angeles, CA. This rebranding project spans stage graphics, festival posters and booklets, and ticket design. The focus was on developing a cohesive visual system that remains strong and recognizable across multiple applications, using a defined palette, shapes, and outlined forms to
create a unified identity.
AURORA is a large-scale pop festivalheld in Los Angeles, CA. This rebranding project spans stage graphics, festival posters and booklets, and
ticket design. The focus was on developing a cohesive visual system that remains strong and recognizable across multiple applications, using a defined palette, shapes, and outlined forms to
create a unified identity.
AURORA is a large-scale
pop festivalheld in Los Angeles, CA. This rebranding projectspans stage graphics, festival posters and booklets, and ticket design. The focus was on developing a cohesive visual system that remains
strong and recognizable across multiple applications, using a defined palette, shapes, and outlined forms to create a unified identity.
AURORA is a large-scale pop festival held in Los Angeles, CA. This rebranding project
spans stage graphics, festival posters and booklets, and ticket design. The focus was on developing a cohesive visual system that remains strong and recognizable across multiple applications, using a defined palette, shapes, and outlined forms to
create a unified identity.
