★ Alexis Choi
What Design Can't Do
MAY 2026
RISD Typography II
Book Design, Design System
Adobe InDesign
How can an editorial system shape the way a long-form text is read and experienced while strengthening the author’s voice?
★ Alexis Choi
What Design Can't Do
MAY 2026
RISD Typography II
Book Design, Design System
Adobe InDesign & Adobe Illustrator
How can an editorial system shape the way a long-form text is read and experienced while strengthening the author’s voice?


AURORA is a large-scale pop festival held in Los Angeles, CA. This rebranding project spans stage graphics, festival posters and booklets, and ticket design. The focus was on developing a cohesive visual system that remains strong and recognizable across multiple applications, using a defined palette, shapes, and outlined forms to create a unified identity.
AURORA is a large-scale pop festival held in Los Angeles, CA. This rebranding project spans stage graphics, festival posters and booklets, and ticket design. The focus was on developing a cohesive visual system that remains strong and recognizable across multiple applications, using a defined palette, shapes, and outlined forms to create a unified identity.
AURORA is a large-scale pop festival held in Los Angeles, CA. This rebranding project spans stage graphics, festival posters and booklets, and ticket design. The focus was on developing a cohesive visual system that remains strong and recognizable across multiple applications, using a defined palette, shapes, and outlined forms to create a unified identity.




























★ Alexis Choi
What Design Can't Do
MAY 2026
RISD Typography II
Book Design, Design System
Adobe InDesign & Adobe Illustrator
How can an editorial system shape the way a long-form text is read and experienced while strengthening the author’s voice?
★ Alexis Choi
What Design Can't Do
MAY 2026
RISD Typography II
Book Design, Design System
Adobe InDesign
How can an editorial system shape the way a long-form text is read and experienced while strengthening the author’s voice?

AURORA is a large-scale pop festival held in Los Angeles, CA. This rebranding project spans stage graphics, festival posters and booklets, and ticket design. The focus was on developing a cohesive visual system that remains strong and recognizable across multiple applications, using a defined palette, shapes, and outlined forms to create a unified identity.

















